The LAD Bible is a mixture of video and photos, some of it posted by users, the rest harvested from the four corners of the internet.
- LADbible’s biggest awareness campaign to date, ‘Trash Isles’, was designed to highlight the global problem of plastic pollution in oceans.
- They also run campaigns on subjects intended to interest a young market, such as mental health, the environment and political matters.
- In 2016, LADbible Group, launched an in-house creative agency, Joyride, to offer advertising on their online platforms.
- Their content covers entertainment and celebrity interviews, as well as news and current affairs.
Its income came mainly from charging brands such as Lynx, PlayStation and KFC for bespoke marketing campaigns, or by earning money from programmatic advertising on sites such as Facebook, Snapchat and YouTube. Alexander “Solly” Solomou, who created the Manchester-based media company while studying business management at the University of Leeds, has cashed in shares worth £50m and retains a stake worth about £150m in the listed LadBible Group. The LadBible co-founder Arian Kalantari, also 30, has cashed in shares worth £3m and retains a £10m stake in the business. Other early investors who stand to benefit include Mahmud Kamani, the owner of Debenhams and co-founder of the online fast fashion website Boohoo. Last year, Boohoo was found to have known about “endemic” problems in its Leicester factories, including a failure to pay the minimum wage and life-threatening fire risks.
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By comparison, the US-based BuzzFeed is worth about $770m (£580m) after its share price fell sharply following this month’s listing on New York’s Nasdaq stock exchange. The LADbible project started in January 2012 when the channel published their first Facebook post which achieved over 75,000 interactions. In 2014, LADbible’s Facebook page had almost 2 million likes and was attracting over 5 million unique users every month.[14] By November 2015, this number had increased more than 400% to 10.6 million followers on Facebook.[12] This continued to grow to more than 24.3 million followers in May 2017. Following a year of huge milestones and unprecedented growth, LADbible Group now have the highest reach on social out of all entertainment creators in the US, beating the likes of Netflix and Buzzfeed, as well as topping the leaderboard in the UK for original and sponsored Facebook videos.
If you use Facebook, the chances are that you have seen the material – videos of Rambo-themed stag parties, mobile discos paraded through supermarket aisles, or a man changing a nappy wearing a gas mask. In 2016, LADbible Group, launched an in-house creative agency, Joyride, to offer advertising on their online platforms. From cold cases and documentaries to current events, we have all the latest true crime news and stories.
LadBible founder worth £200m as shares rise after flotation
LADbible’s biggest awareness campaign to date, ‘Trash Isles’, was designed to highlight the global problem of plastic pollution in oceans. LadBible owns other brands including UniLad, having bought up the debt of its former rival as part a complicated financial transaction in 2018 that left UniLad’s executives furious about losing control of their company. Unlike other new media outlets it has largely avoided hard news content, although it has made videos featuring the likes of the chancellor, Rishi Sunak. Solomou used his life savings to buy the original LadBible Facebook page in 2012, and quickly learned how to game the site’s algorithms and make content go viral as social media use exploded. In the process he grew the business from a small outlet that recycled blokeish banter-heavy memes into a company that has about 450 staff, many of them young employees based in Manchester producing original content. LadBible said it made pre-tax profits of £5.6m on revenues of £23m in the first six months of 2021, a substantial increase on the previous year but still relatively small in the wider world of media companies.
With a global presence, and offices in the UK, Ireland and Australia, LADbible Group has grown to become one of the biggest social publishers in the world with a global audience approaching a billion. LADbible Group operates across all major social publishers including Facebook, TikTok, Snapchat, Instagram and YouTube and reaches 69 million monthly users across its five websites including LADbible, UNILAD, Tyla, SPORTbible and GAMINGbible. It has been widely recognised across the industry for its impactful and perception-changing campaigns. LADbible Group, one of the biggest social publishers in the world, with an audience approaching a billion has now become a firm favourite for US social audiences and its reach is ever increasing across the world.
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“That’s a type of content that lends itself to social media, whereas it was never a lever that Loaded or Zoo could pull.” During the 2010s, investors poured enormous sums into so-called new media outlets such as Vice and BuzzFeed, on valuations that classed them as technology businesses. In reality, many of the companies struggled to meet financial growth targets and the market is increasingly valuing them more in line with traditional media outlets. The company now brands itself as an “environmentally and socially responsible business” that aims “to give the youth generation a voice by building communities that laugh, think and act”.
Aware of the site’s problematic early reputation, LadBible attempted to redefine the definition of a “lad” to mean a caring individual who looks after their friends’ mental health and worries about plastic waste. It produced material featuring mainstream celebrities, such as an infamous video of Dame Judi Dench rapping with Lethal Bizzle, in addition to building a substantial female readership. She told BBC Radio 5 live the site was growing by 250,000 followers a week and getting 3.5 million “likes”, shares and comments on its media every day. From feel good stories to unbelieveable real life events, we’ve got the latest community stories. These charges are rejected by the Lad Bible’s marketing director, Mimi Turner, in an interview with BBC Radio 5 live.
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According to Tubular Labs, the world-leader in social video analytics and sponsored video intelligence, LADbible Group is also the third largest UK media property globally across Facebook and YouTube with an average of 184m viewers per month. Beating the likes of Daily Mail, Barcroft Media, Channel 4 and Jungle Creations, LADbible Group’s flagship brand LADbible also took to top spot in the UK. LADbible Group publishes original and acquired content,[22][23] including editorial, video, and documentary https://www.fx770.net/ material, some of which is broadcast live. Their content covers entertainment and celebrity interviews, as well as news and current affairs. They also run campaigns on subjects intended to interest a young market, such as mental health, the environment and political matters. The 30-year-old founder of LadBible, the company born out of a sexist Facebook page that became one of the one of the biggest global publishers on social media, is worth £200m after his business floated on the stock market.